Strategies to Get Your First Youth Program Enrollments

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Olivia Camarena |
February 9, 2024 |
For Providers |
Woman reading to kids - Photo Pexels Yan Krukau

If you’re here, chances are you’re searching for that spark of inspiration or practical strategies to kickstart enrollments for your first youth program. Like you, we envision your youth program bustling with enthusiastic, young learners. At AfterSchool HQ, we understand this aspiration, and that’s why we’ve meticulously crafted five strategies to guide you on this new venture.

1. Embrace Flexibility: Your New Best Friend

Remember, kids are wonderfully unique, each with their own set of interests. Why not reflect this variety in your program? Introduce a range of activities that appeal to different passions and meet both the children’s and the community’s needs. Watch how quickly word spreads about your awesome, adaptable approach. Just imagine—a program that evolves with their interests is one they’ll be excited to talk about!

Flexibility is also a huge plus for parents. With varied activities and schedules, it’s easier for them to fit your program into their hectic lives. You’re creating something that’s as accommodating and diverse as the community it serves – and that’s something special.

2. Tell Your Story!

Every great hero has an origin story, and so does your program. This is your chance to share your journey and mission with passion and purpose. Craft a narrative that not only tells but inspires. Haven’t written down your philosophy yet? Now’s the perfect time! Share your journey—why you started, what inspires you, and the impact you want to make. 

This narrative creates a bond with your audience, as they see your program not just as an option, but as a community with a soul. Your story is a powerful tool that can inspire trust and loyalty, drawing families to your program because they believe in your mission.

3. Connect with School Teachers

Partnering with local schools and teachers lends credibility to your program and offers parents additional, enjoyable educational experiences for their children. Collaborating with teachers gives you valuable insights into students’ needs and interests, helping you tailor your program more effectively. Plus, a nod from a trusted teacher can be a compelling endorsement for your program.

Building these relationships takes effort and sincerity. Attend school events, meet with educators, and explore how your program can complement classroom learning. These connections bridge your program with the broader educational community.

4. Embrace the Digital Era

Active social media profiles are key to attracting and engaging your audience. If you’re feeling adventurous, launch a website and send newsletters packed with updates and enticing information about your activities. Use digital platforms to tell your story, announce updates, and showcase what makes your program unique. Remember, since parents and older kids often spend considerable time online, they’ll likely come across and evaluate your program virtually before they ever visit in person.

A quick note: a photo of a child’s joyful expression is worth a thousand words, but always secure written parental consent before sharing any images or names.

5. Engage with Your Community

Dive into your local community events, collaborate with schools, and ensure your presence is felt. Being seen as an active and positive contributor also builds trust and interest. Word-of-mouth is incredibly powerful, especially in close-knit communities. Strive to be the program that’s on everyone’s lips—for all the right reasons!

We’re Here to Lend You A Hand!

At AfterSchool HQ, we understand the challenges you face in managing and promoting your program. That’s why our platform is tailored to simplify your life. Our platform lets you:

  • Showcase activities on a single dashboard.
  • Track attendance with ease.
  • Manage online payments securely.
  • Create custom surveys for feedback.
  • And much more!

Remember, your after-school program is more than just a place—it’s an adventure, a chapter in a child’s life. So, let’s make it extraordinary, together! Book a meeting to discover how our platform can elevate your program.

Join Our Community!

Step into the AfterSchool HQ Facebook Group—a virtual hub for connecting with youth program leaders nationwide. Join here.